| challenge |
Rebrand a Dead Brand. After researching the chosen brand I was tasked to change the mission statement and completely rebrand the company. After weeks of design process, thorough brainstorming and application of design principles a finalized logo and visual toolkit was produced.
| solution |
My "dead brand" I chose to rebrand was PanAm. After extensive research, I decided to convert Pan Am, the flight company, into an electric car company. My choice to continue Pan Am's association with travel experiences will allow the new Pan Am be brought into the future market successfully.
Final Logo
Visual Toolkit
Development Process
Research about original brand
Research for new brand
Airline Brandscape
Electric Car Brandscape
Ambition Visual Driver
Values & Mission Statement
Sketches
Sketches
Logo Development
Logo Development
Logo Development
