| challenge |
Develop a new extreme sport television channel that is about to be launched. There needs to be a clear position, design and development of a logotype/ identity for the channel and produce a brand guidelines on how the identity will be implemented within real context.
| solution |
Flow, the new and upcoming channel will become an iconic sport and lifestyle channel born from the passion, creativity and freedom of extreme sports.
| approach |
The television channel will have triangles as their prominent means of display for the logo and brand. The logo itself is created through triangles and placed on its side in order to emphasize the brands unapologetic attitude and relate to our youth target audience. In addition, through research I was able to understand the importance of the 4 elements of nature within extreme sports and incorporated that into my logo. The letters within Flow stand for each of the elements – Fire, Land, Ocean, Wind.
Final Logo
Final Logo - On Air
Final Logo - Off Air
Brand Guidelines
Development Process
RESEARCH
RESEARCH
RESEARCH
Values & MIssion Statement
Ambition for the Company - Brand Driver
Target Audience for the Company - Brand Driver
Logo Sketches
