| challenge |
Find a creative way to design a booklet that will connect with donors, volunteers, and families to help spread awareness and inform what Miracle Babies has done throughout the year.
| solution |
A straight forward direction for front layout of booklet to explain the charity, milestones, and how to support further. The back is a poster that the recipient can hold on to, in order to visibly show their support and keep as a gift.
| approach |
Clean layout that uses primarily the color pink and blue in order to compliment the logo and stay consistent with the brand. Close-up imagery keeps the solemn sense that is found in the hospital room with NICU babies, but also paired with a sense of optimism, in order to keep the severity of the situation while staying hopeful.
The booklet will first appear as informational, but if opened up completely, will become a poster that donors who support Miracle Babies can keep and hang up.
